Ten Tips for Better Sleep

There are many habits in our daily lives that influence the way we sleep such as: our diet, sleep starvation, work stress, different medical conditions, lack of exercise and discipline, too much coffee, computer work or too much TV. When it comes to sleep, we are victims of our bad habits and most of the problems can be fixed if we are changing elements of our lifestyle. Sleep Matters Ambassadors suggest 10 ways we can make this change and improve our sleep and health.

Cut down on stimulants such as caffeine, sugar, and energy drinks at least six hours before going to bed.
Caffeine boosts adrenaline production and suppresses sleep-inducing chemicals in the brain. Though moderate

caffeine intake is not known to be associated with identified health risks, it affects sleeping patterns if consumed before

bedtime.
Reduce fluids before bedtime. Drink fewer fluids late at night to avoid the likelihood of trips to the
bathroom. Caffeinated drinks, in particular, are known for their diuretic properties.
Avoid heavy late-night dinners. Attempt to schedule dinner at least two hours prior to bedtime,
avoiding rich, fatty, spicy or acidic foods that put a strain on your stomach. Try having cottage cheese, protein shakes or

steamed vegetables as healthy alternatives.
Place the bed along a solid wall to offer maximum support and protection. Sleep is the time when the
body undergoes detoxification and repair. Just like our back when sitting in a chair, our head needs protection and support.

Also, avoid positioning the bed underneath a beam, fan or overhead storage.
Invest in a good mattress. A mattress is the foundation of a good night’s sleep.When it comes to
buying one, put your money on a mattress that is made to last. Look for that one that offers comfort, support and

durability. There is no absolute truth about which mattress you should choose, and the choice can come down to personal

preference, budget or availability.
Use colors that are soothing to the eye. Colors in the bedroom can affect your sleep pattern and your
mood. It is better to keep bright bold colors and patterns, that can be over-stimulating, to a minimum. Opt for white

bed sheets, either 100% cotton or linen.
Avoid electrical appliances in the bedroom. Television, laptops, mobiles create electro-magnetic
radiation that disturbs the energy fields around the bed. Exposure to artificial light from electronic devices suppresses the

production of melatonin, a naturally occurring hormone that regulates the sleep-wake cycle. Avoid working on laptops or

watching TV at least an hour prior to bedtime.
Have a wind-down routine prior to bedtime. Listen to relaxing music, light candles and take a hot
shower. Use essential oils such as lavender for their natural sleeping remedies: either as body oil, scented oil in a heated

diffuser, or mist spray on pillows.
Set a wake time that is a multiple of 90 minutes: Sleep is comprised of 90-minute cycles—deep
sleep, light sleep and a dream phase. If going to bed at 11:00pm, set the alarm for 6:30am (7.5 hours later). Ultimately, an

interrupted sleep cycle leaves one feeling more drained than getting more hours of sleep (8 or 8.5); hence, you can

actually feel more energized from sleeping less. IP information Decide on a sleep schedule and adhere to it daily.
Try a breathing exercise: Deep breathing—using both the rib cage and the abdominal muscles—
reduces stress and blood pressure, promotes better blood flow and releases toxins. Try the following daily exercise before

bedtime:
1. Inhale through the nose for a count of 6; hold for a count of 3
2. Exhale through the nose for a count of 6; hold for a count of 3
3. Repeat this series 4 more times

For more information on sleep please visit www.sleepmattersme.com

‘Sleep Matters’ Research Finds 40% of KSA Residents Have Trouble Sleeping

Results Highlight Link between Sleep and Quality of Life

15 October 2014, Dubai, UAE – A research study commissioned by Intercoil, the Middle East’s leading mattress and bedding manufacturer, in Kingdom of Saudi Arabia (KSA) has revealed that almost 40% of KSA residents have trouble sleeping, with significantly more women than men reporting they have always or often trouble sleeping at night.

The study, conducted by YouGov during August 2014, included 519 respondents and was carried out under the ‘Sleep Matters’ umbrella, a community initiative aimed at improving people’s lives by educating, informing and encouraging health and wellbeing for residents across the Middle East. The first and most comprehensive resource in the region for all information related to sleep, Sleep Matters has been created by Intercoil as a platform that unites experts and the community around a shared goal – getting a good night’s sleep.

According to the survey, the top factors that influence the quality of sleep are: daily life worries and stress, bedroom temperature, noise, and the quality of mattress, which the majority believes is the most important item in the bedroom. Significantly more of those who have trouble falling asleep claim they ‘worry easily about life in general’ and have ‘a lot of stress in their life’.

Almost a quarter of the respondents claim to sleep less than 5 hours per night – a factor that can potentially lead to the development of many chronic long term health conditions, including high blood pressure, diabetes, obesity, and heart disease.

Overall, respondents sleep an average of 6.7 hours during weekdays and 7.7 hours during weekends. 82% of those who always or often have trouble sleeping claimed they “wish they could sleep better at night”.

With a majority of respondents (80%) recognizing that healthy sleep leads to a healthy life, two thirds of the total group acknowledged that lack of sleep affects their daily functions. One in three respondents has had accidents or near-accidents when driving because they felt sleepy.

Commenting on the results of the survey, Hassan Al Hazeem, Managing Director of Intercoil, said: “Through the nature of our business, we constantly engage with people who are not only looking to buy a mattress or bed, but to improve the quality of their sleep. By raising awareness of the importance of a good night’s sleep and helping people find ways to improve their sleep, we strongly believe we can have a positive impact on people’s lives.”

Dr. Melanie Schlatter, Health Psychologist at Health Psychology UAE added: “The results of the survey highlight the link between sleep and one’s overall quality of life. While the majority of respondents acknowledge that poor sleep affects their everyday functioning, and factors such as daily stress and worries have an impact on the quality of sleep, people don’t seem to be aware of the wide range of options available to help them.”

Making manageable lifestyle changes can make a significant difference to quality of sleep; from scheduling your dinner at least two hours prior to bedtime, to taking moderate exercise, even a 20 minute daily walk, making sure your mattress offers the right support, to creating a calming and relaxing atmosphere in the bedroom.

For more details on ‘Sleep Matters’ please visit the website: www.sleepmattersme.com

About Intercoil International:

Established in 1974, Intercoil International is a leading UAE based manufacturer, distributor and retailer of total sleep solutions across the MENA region. The company is a family-owned business, founded by the late Mr. Abbas Ali AI-Hazeem, and currently managed by Mr. Hassan Abbas AI-Hazeem, who is passionately committed to developing Intercoil into a globally recognised brand, achieving sustainable growth and becoming the market leader in orthopaedic sleep systems in the region. With a strong presence in 23 countries and employing 350 people, Intercoil International is committed to increasing its regional presence and expanding its production capacity. Intercoil’s brand promise is to increase awareness about the importance of a healthy sleep and to proudly promote the “Made in UAE” mark. The first in its industry to achieve the ISO9001:2000, ISO14001, and OHSAS18001 quality management certificates, Intercoil is currently ranked fourth in the Dubai SME 100 and has been awarded the Dubai CSR label for the last three consecutive years. Holding the Dubai Quality Appreciation Certificate, Intercoil International produces its own range of foam, mattresses and furniture products and is the exclusive licensee of Therapedic for the GCC and Simmons for the Middle East. In November 2013, Intercoil has been honored with the prestigious Mohammed Bin Rashid Al Maktoum Business Award, for exceptional business performance.

ANNEX

KSA Sleeping Habits Research
Executive Summary

Overall, six in ten respondents (59%) rate their current sleeping pattern as “good” or “very good” (a fourth rate it as “very poor”)
- Sleeping pattern is rated significantly better by Saudi respondents (62%) and the youngest age group, 18-24 (67%)
Over a third of the sample (39%) claim to be sleeping either a little or much better than a year ago (though there has been no change in sleep quality for just under a third of the sample)
- Current sleep has improved significantly more for the younger age group (18-24)
- Significantly more men and residents from Jeddah and the Eastern Province rate their current sleep pattern as being the same, or about the same, as a year ago
On average, respondents claim to sleep 6.7 hours during weekdays and 7.7 hours during weekends
- During both weekdays and weekends, respondents from the two younger age groups (18-24 and 25-34) sleep on average significantly longer hours than older respondents (35+)
- On average, Arab Expats claim to sleep significantly longer during weekends than Saudi respondents (8.2 vs. 7.4 hours)
- Within the sample, Riyadh respondents, on average, appear to sleep significantly longer hours than respondents from other cities, both during the week (7 vs. 6.4 hours) and on weekends (8 vs. 7.3 hours). The highest percentage of 9+ hours of sleep can also be found among these respondents
- Both younger age groups (18-24 and 25-34) and Arab Expats wish to sleep significantly longer hours than their counterparts during the week
A “restful, rejuvenating and revitalizing sleep” best describes a good night sleep for two-fifths (39%) of the sample, ahead of a “deep, long and continuous sleep” (21%) and a “sleep without disturbance” (19%)
- Only 6 respondents spontaneously mentioned the importance of a mattress in a good night’s sleep
One in three (32%) admits to “always” or “often” have trouble sleeping at night (with 43% reporting “occasionally” and 26% “rarely” or “never the case”)
- Eighty-two percent of respondents who “always” or “often” have trouble sleeping claim that they “wish they could sleep better at night”
- Significantly more women and respondents living in other cities (other than Jeddah, Riyadh and the Eastern Province) experience trouble sleeping at night
- The main causes of sleeping problems stated by respondents are the “habit of over-thinking things”, followed by “worries in life”
- Respondents experiencing sleep problems try to address the problem by:
  - Praying or listening to prayer (19%)
  - Trying to sleep (7%)
  - Taking sleeping pills (6%)
  - Not thinking of anything other than sleep (6%)
The main factors influencing the quality of sleep, according to respondents, are as follows:
- Daily life worries (80%)
  - Significantly more prevalent amongst Arab Expats and those who have trouble sleeping at night
- Stress (77%)
  - Significantly more prevalent amongst Arab Expats
- Bedroom temperature (73%)
  - Significantly more prevalent amongst residents from Jeddah
- Noise (72%)
- Mattress quality (67%)
  - Significantly more prevalent amongst Arab Expats
- Those who experience trouble sleeping also mentioned that late night dinners affect sleep quality
The definition of an ideal night’s sleep given by respondents who experience no, or hardly any, trouble sleeping is “peace of body and mind” (27%), “lack of noise” (16%), “comfortable room and atmosphere” (12%) and “scheduled sleeping times” (11%)
Majority of respondents (80%) believe that a healthy sleep leads to a healthy life
- Significantly more so for Arab Expats (86%)
Many also believe that the quality of the mattress has an impact on the quality of sleep (68%) and that the mattress is actually the most important item in the bedroom (65%)
- Significantly more respondents aged 25-34 agree that the mattress is the most important item in the bedroom
Nearly three in four respondents (72%) wish they could sleep better at night
- Not surprisingly, incidence is significantly higher (82%) among respondents who “always” or “often” have trouble sleeping, as opposed to those who “rarely” or “never” do (55%)
- Respondents who experience trouble sleeping are significantly more likely to “easily worry about life”, “to have a lot of stress in their life”, “to be a smoker”, but also “to regularly go for check-ups” and “take care of their life”
Over two-third of respondents (71%) agree that lack of sleep is affecting their day
- This is more the case among respondents experiencing sleeping trouble, however not significantly so
  - Respondents with sleeping problems, however, are significantly more likely to become confused because of lack of sleep, to do poor work and to have accidents or near-accidents as a result of it
Over a third of the sample (36%) claim to have researched sleeping issues; online platforms like health sites (63%) and internet search engines (62%) prove to be their main sources for information
- Significantly more women have looked for such information
- Respondents who have not done research would revert to the same sources should the need arise
Only 1 in 10 respondents has sought medical advice for sleeping issues, predominantly from psychologists (44%) and GPs (36%)
Of those who visited a healthcare specialist, more than half (56%, hence just over 5% of the total sample) were diagnosed with a sleeping disorder, either by psychologists (46%) or GPs (29%)
Just over one-fifths of the sample (22%) resorted to sleeping aid. Two-thirds (65%) purchased the medication over-the-counter and a quarter (28%) used a doctor’s prescription
- Over one in four (28%) of those who “always” or “often” have trouble sleeping at night have bought sleeping aid
- In the sample, medicines prescribed by doctors were taken significantly more by men (37%) than women (20%)
Only 1 in 10 respondents were advised to change their mattress by healthcare specialists, with more than half of those being GPs (54%)
For more than 4 in 10 respondents (42%) mattresses should be replaced once a year (and for 20% every 2 years)
- Significantly higher amongst those living in Riyadh (48%) and other cities (other than Riyadh, Jeddah and the Eastern Province) (52%)
Comfort (94%) and high quality (84%) are the main attributes considered when choosing a mattress, followed by price, though to a lesser extent (66%). Guarantee only plays a role for one-fourth of the sample (24%)

Notes to Editors:

The survey was conducted by YouGov through online interviews, in August 2014, using YouGov’s proprietary panels. A sample of 519 respondents was interviewed to represent the KSA demographic profile in terms of gender, age and nationality.

INTERCOIL RECEIVES FIRST CSR LABEL

Press Release for immediate publication

Intercoil Receives first Dubai Chamber CSR Label

Dubai, United Arab Emirates – May 00, 2011:
Intercoil’s continuous and sincere pursuit of its CSR aims has been recognized by Dubai Chamber, the apex body of business in Dubai Emirate, during a ceremony that took place on May 3, 2011. The Corporate Social Responsibility Label was conferred on Intercoil by His Excellency Hamad Buamim, Director General, Dubai Chamber.

Hassan Al-Hazeem, Managing Director, Intercoil International LLC, said on the occasion: “It is praiseworthy that Dubai Government is recognizing the initiatives and efforts of local businesses in CSR and sustainable development, and thus increasing awareness on the subject while promoting international best practices in this field. It is an honor we are proud of and is a landmark event in our corporate life.” He pointed out that “Intercoil has incorporated CSR in its core ideology, and its goal is to maintain and develop a healthy and mutually beneficial relationship with the members of the wider community where it operates.”

According to HE Hamad Buamim, Director General, Dubai Chamber, “the Dubai Chamber CSR Label recognition was initiated by the Dubai Chamber’s Centre for Responsible Business to promote the success of responsible companies which wish to continuously improve their CSR performance. The Chamber is pleased to recognize Intercoil as a Dubai Chamber CSR Label winner and we congratulate Mr. Hassan Al-Hazeem for realising such an exceptional performance.”

Intercoil’s social responsibility centers on the ambitious goal to be proactive in serving the consumer, the society, the environment and the nation. Being a leading manufacturer of orthopedic beds and mattresses in the Middle East region using the latest innovative industrial technologies, Intercoil has committed itself to promoting healthy sleep and increasing consumers’ awareness of its importance in contributing to a healthy life. Hence, the company has invested in several marketing and public awareness campaigns, the most recent of which were the “Healthy Sleep Seminar” and the “Healthy Kids Week”.

To make its CSR campaign even more impactful, Intercoil also provides internship programs for college students, holds awareness events, provides lectures, presents expert opinions on nutrition and healthy living and extends assistance to the needy.

Intercoil selects Microsoft Dynamics

Intercoil selects Microsoft Dynamics to streamline its operations and to drive down cost.

Dynamics AX will enable one of the region’s leading bedding companies to improve efficiency by streamlining procedures across the company’s entire operation.

Dubai, UAE: May XX 2011: Microsoft Gulf today announced that Intercoil International, one of the MENA region’s leading bedding companies, is implementing Microsoft Dynamics AX Enterprise Resource Planning (ERP) software. Intercoil was seeking to accelerate business decision-making by replacing the production and financial legacy applications with Microsoft’s single, integrated platform. Microsoft Dynamics is an adaptable business management solution that helps improve efficiency, allows for better visibility into the entire organization, and reduces IT complexity.

“As a leader in the bedding industry in the MENA region, Intercoil uses state-of-the art technology that helps us to provide our customers with high quality products and services”, said Hassan Al-Hazeem, Managing Director, Intercoil International. “With diversified business units and manufacturing facilities, we were looking for a solution that has the ability to streamline and simplify our daily operations and reduce our overall costs. Microsoft Dynamics AX was the obvious choice for its feature rich functionality and ability to efficiently connect all our departments together economically thereby providing us with an effective framework that enables improved decision-making.”

“Organizations today are facing complex issues where they need to streamline operations and find ways to use resources more efficiently, without incurring extra costs,” added Tamer Elhamy, Dynamics Lead at Microsoft Gulf. “Microsoft Dynamics AX is built for growing manufacturing companies that need to scale their operations seamlessly to new geographies while relying on a single common database. Microsoft Dynamics AX will enable Intercoil to look more deeply into its supply chain, and more intelligently into its decision-making. Intercoil is set to transform the way they work thereby enabling them to offer better customer service and compete more effectively in today’s global marketplace.”

Microsoft Dynamics AX will be deployed by strategic partner Columbus IT Middle East, across several business areas that include Finance, Supply Chain, Manufacturing, HRM, Payroll and Maintenance Management. Columbus IT has worked closely with Intercoil to implement the Microsoft Dynamics AX solution.

Qasid Parker, Chief Operating Officer, Columbus IT MEA and India said: “After a stringent evaluation and thorough analysis, Columbus IT has been chosen to implement this project. Columbus IT with its global delivery capabilities and experienced consulting workforce, will deploy industry best practices to optimize and integrate the flow of information across business areas to provide Intercoil a scalable, robust and adaptable solution to their business needs. We are proud to be associated with Intercoil in this engagement.”

The implementation of a solid technology platform will bring business benefits by allowing Intercoil to automate business processes across the company’s offices, distribution centres and retail locations across the region, improving productivity across the organization. Supply chain management can be streamlined by Dynamics AX, with processes across the supply chain being widely automated, improving planning, optimizing inventory levels, reducing costs and enabling faster response to changes in customer demand. In addition, Dynamics AX delivers value-added technical advancements and out-of-the-box integration with other Microsoft technologies, thereby improving total cost of ownership.

Intercoil Supports Awareness Event

Intercoil Supports Awareness Event in Dubai
As part of its CSR

Nov 8, Dubai, UAE. Intercoil International, the Dubai based market leader in orthopaedic sleep systems in the Middle East, has sponsored the Women’s 3F health awareness event that took place at the Al Bustan Hotel, Dubai. Intercoil’s sponsorship of the event is part of its on going corporate social responsibility program which is aligned with its mission and vision of educating end users on healthy sleep and to be the main reference and guide on information related to healthy sleep and orthopaedic sleep systems. In essence, the objective is to highlight how healthy sleep can lead to a healthy life.

The Women’s 3F Show in Dubai was held under the patronage of Abu Dhabi Food Control Authority (ADFCA) and Dubai Health Authority, and brought together prominent physicians, doctors and specialists to provide lectures, expert opinions and advice on nutrition and healthy living.

Speaking about the partnership with the Health Awareness Event, Hassan Abbas Al-Hazeem, Managing Director of Intercoil International Co LLC commented; “The pursuit of a healthy life is our ‘reason for being’ at Intercoil International. We continually strive to engineer and manufacture the latest sleep systems to achieve this very purpose.”

He added, “Intercoil International has invested in the past in several marketing and public awareness campaigns such as the ‘healthy sleep seminar’ and the ‘healthy kids week’, which highlighted, not only the importance of sleep on the physical and emotional well-being of people, but also the nutrition and sleep needs in the healthy growth and development of a child. Through partnering with events such as the Women’s 3F Show, we are able to communicate messages on healthy sleeping directly to our customers and make a positive impact on the quality of people’s lives.”

The sponsorship of the Women’s 3F health awareness event, enabled Intercoil International to raise awareness and highlight the benefits that a good night sleep can bring to a healthy life, as well as, showcase the latest products, technology and manufacturing expertise from its three core brands, Simmons, Therapedic and Intercoil. Representatives & experts from Intercoil International were on hand throughout the event to answer queries and educate customers on the importance of sleep and the latest orthopedic systems.

A silver sponsor of the event, Intercoil International invited eminent Physician Dr Amro Al-Astal, an American Board Certified Physician in Pulmonary, Critical Care, Sleep Disorders and in Internal Medicine, of the American hospital in Dubai, and Cathy Portwig, a leading Physiotherapist from the Orthosports Centre to present two short lectures on how a good night sleep can aid a long and healthy life. Dr Amro discussed how prolonged, broken sleep and sleep deprivation can contribute to a women’s stress level, encompassing mood, concentration and focus. Cathy Portwig discussed the effects of night-time discomfort and the importance of the right posture and sleep systems.

Committed to educating the consumer about the different types of sleep systems, Intercoil International gave away a mattress from core brands Intercoil and Therapedic, plus the lucky winner of the question and answer session received one full set of Simmons BeautyRest.

The Women’s 3F event also showcased live health food cooking stations, tips on how to combat stress and backaches, women’s cancer awareness and prevention, and healthy children and balanced nutrition, plus an exciting hair show and fashion show by AkI Fakih.

About Intercoil International LLC:
Intercoil International is a leading manufacturer, distributor, and retailer of world class sleep systems in the Middle East region, using the latest innovative industrial technologies. Based in Dubai, with wholly owned subsidiaries in the GCC and Lebanon, Intercoil manufactures polyurethane foam, furniture, and sleep products in 17 countries under three brand names (Intercoil, Simmons, and Therapedic), and has fifteen retail outlets in the GCC and Lebanon.

Intercoil International’s mission is to provide high quality products to the local and international market with a vision to become the market leader in orthopedic sleep systems in the Middle East region and the main reference guide on information related to healthy sleep.

Incorporated in 1974, Intercoil International is a family-owned business and founded by the late Mr. Abbas Ali Al-Hazeem. Today Intercoil International is led by Managing Director, Mr. Hassan Abbas Al-Hazeem, who is passionately committed to transform Intercoil into a global well-structured, professional organization, achieving sustainable growth and continual development.

INTERCOIL News

Intercoil hosts business students from Elon, USA
Intercoil International, the Dubai-based sleep products multinational, recently hosted a student delegation from Elon University, based in North Carolina, USA. The delegation, which comprised 30 students, visited the company’s manufacturing facilities in the UAE.

The visit covering UAE and India was part of Elon University’s Winter Term 2012 Study Abroad course for undergraduate students. The course, titled ‘Business & Culture of Indo-Gulf’, encompassed fact-finding missions to various industrial units in both countries, meetings with successful businessmen and comparison of business models in Asia vis-à-vis the US. Intercoil International was one of the companies chosen for the purpose because of its expertise in manufacturing and innovation in UAE.

Talking about the visit, Mr Hassan, Managing Director of Intercoil said: “It was a great privilege to welcome the students from Elon University, one of the top universities in the US, to Intercoil International. It was a unique opportunity to showcase the UAE culture, traditions and rich heritage. The students were also provided insights into production techniques and manufacturing processes and what makes us truly unique in the region.”

Thanking Intercoil for hosting the students, Dr. Neeraj Gupta, Assistant Professor in the Department of Finance at Elon University, said: “We feel deeply honoured by the wonderful hospitality and world-class technology on show at Intercoil International. The company is an ideal case study for our students as it represents a successful economic model for small and medium sized projects in this field. The specific aim of the Study Abroad program to the Indo-Gulf was to give the students a direct experience of the business environment and the culture in the Middle East. The visit was extremely helpful in understanding not only Intercoil’s history and milestones but also their unique management style and rich heritage.”

Elon University’s Study Abroad programs are designed to further the students’ understanding of business, culture and societies across the world. The Institute of International Education ranks Elon University as the number one master’s-level university in the US for Study Abroad programs. The visit to Dubai also offered the students the chance to observe the similarities and differences in transacting business in the Middle East and the US.

Intercoil International is a member of the International Sleep Products Association (ISPA). Intercoil is the licensee for Simmons, global leader in contract bedding and that of Therapedic, a leading global mattress brand. Intercoil is the only company in UAE mattress industry accredited with ISO 9001, 14000 and OHSAS 18001 certifications.

Intercoil International to double mattress production by end of 2015

High demand from hospitality sector drives bedding industry growth in the region

Dubai, UAE, 25th September 2014: Intercoil International, the region’s leading manufacturer, retailer and distributor of premium beds, bedding and bedroom furniture, has announced plans to double its production capacity to meet the growing demand from the MENA’s hospitality sector. The company will be exhibiting some of the most innovative products in the industry at the Hotel Show 2014, the Middle East’s most important supply, fit-out and service exhibition for the hospitality market, taking place at Dubai World Trade Centre from 28 – 30th September.

According to latest industry reports, the hospitality sector in the UAE is poised for a massive boom, driven mainly by the Government’s tourism vision for the Emirates. This has a positive impact on the growth of the bedding industry, with the market expecting to reach a value of Dhs635 million this year, representing a 10% increase from 2013 .
With a total investment of over AED 35 million in automation and re-engineering of the manufacturing processes, Intercoil is planning to double their mattress output in the next 15 months to meet the growing demand. The company’s hospitality division works to meet specific and individual requirements of corporate and institutional clients, including hotels, government departments and hospitals.

During The Hotel Show, Intercoil will display ‘Signature Sleep by Four Seasons’, the first custom designed mattress in the hospitality industry. The all-new mattress, designed by the US leading bedding company Simmons, allows the hotel to personalize the bed with three Signature mattress toppers to their guest’s unique preference, to provide the best sleep experience. Exclusive licensee of Simmons in the Middle East, Intercoil will manufacture and provide the customised mattresses and beds to Four Seasons Hotels across the Middle East.

Additionally, the latest range of BeautyrestBlack® Mattresses from Simmons will be exhibited for the first time in the Middle East during the show. The luxury mattress features, among other innovative technologies, Micro Diamond™ Infused AirCool® Memory foam which draws on the conductive properties of diamonds, helping move heat away from the body for a cool, comfortable sleep.

Hassan Al Hazeem, Managing Director of Intercoil said: “The mattress and bedding industry in the UAE and the wider region is enjoying dynamic growth. We have been continuously investing in the past three years to build our leadership position in the UAE and are prepared to respond to this rising demand. Additionally, we are honored to announce that, after experiencing strong business growth in the region, Simmons has renewed the exclusive partnership with Intercoil for another seven years.”

One of the most dynamic ‘made in the UAE’ brands, Intercoil supplies a wide range of top hotel groups in the MENA and Levant regions, including Starwood, Rotana, Kempinski, Intercontinental, Rezidor, Accor, EMAAR and Four Seasons. The company who celebrated the 40th anniversary this year employs more than 400 people, owns two manufacturing facilities in the UAE, and operates eight distribution centres and 23 retail outlets across the region. Its export footprint currently includes 23 countries in the MENA and Levant.

Intercoil senior management will welcome visitors at The Hotel Show to experience the latest products and services on show. The Intercoil International stand 6 D140 is located in Hall no. 6 at the Dubai World Trade Centre.

About Intercoil International:

Established in 1974, Intercoil International is a leading UAE based manufacturer, distributor and retailer of total sleep solutions across the MENA region. The company is a family-owned business, founded by the late Mr. Abbas Ali AI-Hazeem, and currently managed by Mr. Hassan Abbas AI-Hazeem, who is passionately committed to developing Intercoil into a globally recognised brand, achieving sustainable growth and becoming the market leader in orthopaedic sleep systems in the region. With a strong presence in 23 countries and employing 400 people, Intercoil International is committed to increasing its regional presence and expanding its production capacity. Intercoil’s brand promise is to increase awareness about the importance of a healthy sleep and to proudly promote the “Made in UAE” mark. The first in its industry to achieve the ISO9001:2000, ISO14001, and OHSAS18001 quality management certificates, Intercoil is currently ranked fourth in the Dubai SME 100 and has been awarded the Dubai CSR label for the last three consecutive years. Holding the Dubai Quality Appreciation Certificate, Intercoil International produces its own range of foam, mattresses and furniture products and is the exclusive licensee of Therapedic for the GCC and Simmons for the Middle East. In November 2013, Intercoil has been honored with the prestigious Mohammed Bin Rashid Al Maktoum Business Award, for exceptional business performance.

Intercoil Launches Octaspring Mattress in the Middle East – Latest Innovation in Bedding

Revolutionary Technology Delivers Ultimate Comfort for the Perfect Sleep

Dubai, 25 August 2014: Intercoil International, the region’s leading manufacturer, retailer and distributor of premium beds, bedding and bedroom furniture, has announced the Middle East launch of Octaspring, the latest innovation in mattresses from UK’s bedding company Dormeo. An alternative to traditional metal springs and memory foam, Octaspring mattresses feature a revolutionary technology: memory foam springs to cradle your body for the best night’s sleep.

Combining the advantages of both traditional technologies, Octaspring’s unique features provide extra support, durability and ventilation for a better night’s sleep. Each individual Octaspring, created in an eight-sided honeycomb design, works independently and collectively to rest the body in the perfect state for smooth blood circulation, relaxation of muscles and agile vertebrae alignment. The springs are built into layers that work together to provide ultimate comfort and support. Octaspring mattresses eliminate pressure points and always stay cool, meaning you fall asleep faster, enjoy deeper sleep and wake up feeling refreshed.

The unique Octaspring ventilation system facilitates constant airflow – body movements force stale humid air out through the specially designed mesh sides of the mattress, drawing fresh air back in – providing a cool and dry healthy sleep surface night after night.

Hassan Al Hazeem, Managing Director of Intercoil, said: “Intercoil is committed to making the best sleep technology and products in the world available to the UAE market and to our region. By expanding our portfolio with Octaspring mattresses, we want to provide our customers with more options and help even more people to get a better night’s sleep.”

Octaspring mattresses also reduce transfer of motion from one side of the bed to the other. The memory foam springs move independently, eliminating the ripple effect often experienced in traditional spring mattresses, to enable undisturbed sleep, even if a partner moves around or gets up.

Greg Suthern, CEO of Dormeo said “Octaspring is now the world’s fastest growing mattress brand and we are pleased to have partnered with such a strong business as Intercoil for our Middle East launch. Customers worldwide are delighted with the unique cool comfort that Octaspring delivers and I’m confident Intercoil’s customers will love the beds too.”

Octaspring mattresses are currently available from selected Intercoil showrooms in the UAE in two sizes: 180×200 and 200×200 cm. Retail prices for mattresses start at AED10,999.

For more details please contact Intercoil’s Showroom in Al Barsha, Dubai, UAE: 00971 4 347 5505.

About Intercoil International:

About Dormeo Octaspring:

After more than 12 years as a leading sleep brand in Europe and Asia, Dormeo launched Octaspring in 2012. Now in over 30 markets and rapidly growing – Dormeo Octaspring is the fastest growing mattress brand in the world. A breakthrough in mattress technology, hundreds of patented memory foam springs work both independently and together to form the core of the revolutionary Octaspring mattress. Proven to be 8 times more breathable than regular memory foam mattresses and with 8 out of 10 people preferring the unique feel – it is the greatest sleep innovation in decades. With showrooms based in London, Dallas and Las Vegas and manufacturing plants in Europe, USA and Asia, Dormeo Octaspring is a truly global brand. Dormeo is part of the Studio Moderna Group, a leading European multi-channel company. For more information about Dormeo Octaspring, please visit: www.dormeo.com

Intercoil International Awarded for its Commitment to Sustainability for the Fourth Consecutive Year

Dubai, 29th June 2014: Intercoil International, the region’s leading manufacturer, retailer and distributor of premium beds, bedding and bedroom furniture has been awarded with the Dubai Chamber CSR Label 2014 for the fourth consecutive year.

The award is recognition of the company’s continued commitment to sustainability practices and progressive integration of CSR initiatives throughout its daily business practice. Intercoil is one of only three companies in the UAE to receive the award for the fourth time. One of the company’s latest UAE community initiatives is Sleep Matters, dedicated to improving the quality of sleep and to helping educate, inform and encourage health and wellbeing for UAE residents.

An initiative of Dubai Chamber of Commerce to reward and encourage consistent and significant CSR efforts in the UAE, the CSR Label Award 2014 was presented to Hassan Abbas Al Hazeem, Managing Director of Intercoil by H.E. Hisham Al-Shirawi, Second Vice Chairman of Dubai Chamber of Commerce.

About Intercoil International:

Intercoil International honored with Dubai Human Development Appreciation Award

Dubai, 3rd June 2014: Intercoil International, the region’s leading manufacturer, retailer and distributor of premium beds, bedding and bedroom furniture has been honored with the Dubai Human Development Appreciation Award (DHDAA). One of the most prestigious recognitions in the UAE, the DHDAA Award underlines Intercoil’s uncompromising commitment to excellence in the domains of quality, service and human development.

An initiative of the Department of Economic Development, under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, the award is an endorsement of Intercoil’s 40 year track record of business excellence built on trust, integrity and respect for human values.

His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Dubai Executive Council, presented the award to Hassan Abbas Al-Hazeem, Managing Director of Intercoil International and Ali Abbas Al-Hazeem, Director.

About Intercoil International:

Established in 1974, Intercoil International is a leading UAE based manufacturer, distributor and retailer of total sleep solutions across the MENA region. The company is a family-owned business, founded by the late Mr. Abbas Ali AI-Hazeem, and currently managed by Mr. Hassan Abbas AI-Hazeem, who is passionately committed to developing Intercoil into a globally recognised brand, achieving sustainable growth and becoming the market leader in orthopaedic sleep systems in the region. With a strong presence in 23 countries and employing 350 people, Intercoil International is committed to increasing its regional presence and expanding its production capacity. Intercoil’s brand promise is to increase awareness about the importance of a healthy sleep and to proudly promote the “Made in UAE” mark. The first in its industry to achieve the ISO9001:2000, ISO14001, and OHSAS18001 quality management certificates, Intercoil is currently ranked fourth in the Dubai SME 100 and has been awarded the Dubai CSR label for the last three consecutive years. Grenada Holding the Dubai Quality Appreciation Certificate, Intercoil International produces its own range of foam, mattresses and furniture products and is the exclusive licensee of Therapedic for the GCC and Simmons for the Middle East. In November 2013, Intercoil has been honored with the prestigious Mohammed Bin Rashid Al Maktoum Business Award, for exceptional business performance.