FAQ

by georges, September 29, 2014

Franchising FAQS

What do I initially get for my investment?
There are two great reasons to invest in a franchise. Firstly you purchase the rights to a really exciting and proven business plan to operate from a location of your choice for a set term; the perfect mix providing the potential for a really profitable business. Secondly you get unbeatable support from Intercoil at every step – comprehensive training, full use of our IIPR, our support team will be continually on hand, your own dedicated territory, full franchise documentation and all the ongoing support you could ever require to assist you in developing a very profitable retail outlet. The challenge is to maximise the sales and profitability of the business over the agreed term. But above all you will be immediately acquiring the experience and the know-how of a successful company now in its fifth decade. Along with the associated benefits of close links to a highly reputable company who enjoys the accolades and rewards of a leading international brand -The Bedroom by Intercoil

How is Intercoil different from your competitors?
Not only are we the leading brand of orthopaedic sleep products in the Middle East as we manufacture our own products you will always have access to the stock levels you require. But more importantly through our own R&D you will always be able to offer your customers the latest in sleep technology. But at Intercoil we always go that extra mile through our initiatives such as our “Sleep Matters” programme that is a scientific study of human sleep which greatly aids the development of all our products and services.

If I am accepted for an Intercoil franchise it is my own business?
Yes, absolutely. Even though we will ask you to operate in a way very similar to the way we do things (because we have proven that to be the best way for you to be just as successful as us) it is your business. You serve your own customers, own the business and make the profit for yourself following our proven format.

Licensing FAQs

I already have industrial capacity, is this ok?
This would be a great advantage, but initially it is not necessary. Primarily our aim is to award licences to partners who can clearly demonstrate a history of operating a successful business. We firmly believe that our licensing offer is both fair and comprehensive to equally enable anyone without prior manufacturing experience to develop a profitable plant. However, already possessing some industrial capacity and an established manufacturing infrastructure will naturally be of benefit.

I would like to have a licence in more than one country, is this possible?
As part of our expansion plans we are always seeking to have a presence in as many countries as possible. However we would investigate this possibility on a case by case basis to avoid any conflict of interest between other licence holders and any potential international legal restrictions. Similarly granting extra licences will also take into account your performance in your original territory, having manufacturing infrastructure in the new, requested territory or at least a sales, logistics, and distribution network – the same criteria for your initial licence.

Sustainability is important to me, what are Intercoil’s policies?
Through our passion for innovation it has not only produced a ground breaking eco-friendly mattress called the ‘Green Mattress’ but has given us the opportunity to implement environmental-friendly initiatives such as using recyclable materials, converting to water-based glues and adopting many other waste management processes. Intercoil embraces all Corporate Social Responsibility initiatives and strategies, to such an extent that we are able to provide more than enough evidence to this commitment to have been awarded with the Dubai Chamber CSR Label for the fourth year in a row. An award highly prized as it matches all international standards and best practices. Intercoil’s success has been widely recognised with numerous other industry and environmental awards culminating in receiving the most prestigious Mohammed bin Rashid Al Maktoum Business Award in 2013 for business excellence. We never lose sight of the company’s Mission Statement – “To enhance customer’s lives and add value to all our stakeholders as an organization that is innovative, sustainable and proactive in its product and service development.